Kwiggle Bikes Free Essay Example, 3000 words

Likewise, in tandem with this approach, it is also necessary to allocate a certain portion of the marketing budget to perform an analysis of what the competition is doing and how similar products are being marketed. As has been previously indicated, many firms fall short of this; due to the fact that they are solely interested upon marketing their own product or service and do not consider the way in which existing entities have already determined best practices with respect to how this might be engaged. As such, seeking to participate within this exploratory process is an essential complement of seeking to maximize marketing success and reduce the overall amount of money that might be spent otherwise. Examples abound of firms that have utilized best practices within a particular industry as a means of seeking to promote their own self interests and marketing strategies. Accordingly, Kwiggle understand that this approach is an essential complement towards maximizing the overall visi bility of the marketing strategy for the target demographics; without wasting large portions of the marketing budget on approaches that would be less than fulfilling (Tolme, 2014). We will write a custom essay sample on Kwiggle Bikes or any topic specifically for you Only $17.96 $11.86/pageorder now From an analysis of the product, and an understanding of the key target demographic, the marketing strategy for this particular consumer good will is concentric upon for phased approaches. Naturally, further information and detail with respect to what amount of time each of these phases will be provided, as well as the monetary marketing resources that could be utilized within them, will be discussed at greater depth further within the analysis. Additionally, the marketing communication strategy that has been indicated for this particular product launch is one of a funnel approach. Within this final approach, the engagement within a specific demographics starts in a limited context; then it proceeds to a wider population (McMillan, 2014). Not surprisingly, the overall amount of time and the overall amount of money that will be spent within the â€Å"final approach† is commensurate with the stage at which the marketing communication plan exists. For instance, less money and le ss time will be spent on engaging customers within the early phases of the product as compared to later phases of the product. This is ultimately a function of the fact that in overall smaller number of individuals will be targeted by the marketing campaign within the early stages as compared to the latter stages. Accordingly, one of the first stages that will take place in conjunction with seeking to market particular product in question is with respect to the social media phase. Kwiggle Bikes Free Essay Example, 3000 words The attitude of customers is also highlighted in the context analysis to understand their decision making behaviour (Fill, 2009). Preference of Customers The bicycle industry of Europe has a long history and folding cycles is one of its major features. Europeans have often been found to cycle regularly to their workplace especially during the peak hours. The flexibility of the product has often invoked customers to use folding bicycles. U.K. for instance has been facing consistent growth of folding bicycles as consumers are preferring to use folding cycles because of the ease it eliminates the worry of finding spaces in parking lots of their destination. It has also been found that many commuters who had initially considered travelling by tube rail had switched over to using folding bikes due to their convenience (LSE, 2010). According to latest reports the sales of folding and city bikes has gone up and 248,600 units were sold in 2011. In the financial year of 2012-2013 the market share of folding bikes had increased by 9.5% (COLIPED, 2012). These figures indicate that the future prospects for Kwiggle look strong. Competitor Analysi s Competitor analysis involves locating the major competitors of the company by applying both industry-based and market-based framework. We will write a custom essay sample on Kwiggle Bikes or any topic specifically for you Only $17.96 $11.86/pageorder now There are both direct and indirect competitors for Kwiggle. According to industry estimates, the 26% cycling industry market share belongs to mobility bikes including folding bikes, 62% market share belongs to the leisure group industries and 12% belongs to the sports cycle category (COLIPED, 2012). Indirect competition of Kwiggle can come from Trekking bikes, BMX, EPAC and ATBs (COLIPED, 2012). Direct competition can come from Dahons, Brompton, Birdy and Bikerton to name a few. Dahons is the leading player in the folding bicycles industry and it had experienced robust growth in sales amounting to 32% in 2008 (The Independent, 2014). All these direct competitors provide folding compact bicycles to the customers in the market. Brompton H6L, for instance provides features similar to that of Kwiggle and it is adaptable to any weather conditions. Raleigh Stowaway 3 is another specimen that comes with gears as well as luggage racks. Carrera Transport may also provide stiff competition to Kwiggle on the basis of its low price range and the light weight features. Similarly Tern Link P9 and Airnimal White Rhino are few of the other competitors. However, the folding bike to be launched by Kwiggle is superior compared to its peers in terms of weight and design (The Independent, 2014).

Online Dating Applications - Free Essay Example

Sample details Pages: 2 Words: 587 Downloads: 6 Date added: 2019/02/04 Category Sociology Essay Level High school Tags: Online Dating Essay Did you like this example? Online Dating is Changing the Way Humans Connect Something all humans have in common and could be said is biologically ingrained in our DNA, is the need to connect romantically with other humans. In modern times, humans have the ability to connect with other humans instantaneously around the clock through the computers carried in pockets or purses, in the form of dating applications. The term dating did not even arise until the 20th century. Don’t waste time! Our writers will create an original "Online Dating Applications" essay for you Create order In the 18th century, a rudimentary system of courtship was the standard. This consisted of heavy parental involvement, including visits carried out in controlled environments with supervision. Women who visited with too many callers were often considered tainted. Dating saw its rise in the early 20th century, mostly in the lower class where the courtship system was just not feasible in satisfying the masses with a way to connect with romantic partners (The History of Dating in America). In modern times, however, the ability to connect through technology has changed dating culture once again. Figure 1 below shows that those within the age of eighteen to forty-four are the most likely to use a dating application. Figure 1 According to the Pew Research Center, young people are using data applications more frequently than older age groups Humans are now able to put their profiles online for anyone to view and are able to connect within minutes of reciprocation of interest. Online dating applications have increased the availability of options for their users, but satisfaction is not guaranteed. Not being able to meet a partner in person before you form a connection has some disadvantages. Surveys performed by Kyla C. Flug, a student at St. Catherine University in St. Paul, Minnesota, show that the experience can be filled with dishonesty from a potential romantic partner. Fifty-nine percent of online daters surveyed thought that the person they were trying to connect with purposefully misrepresenting themselves. This came in the form of being dishonest about appearance, race, culture, and work background (Flug, 28). An additional focus in this survey was directed at how technology allows room for discrimination. Most of the information given to a potential partner is visual. This means that online dating application users may not be able to present themselves as someone who would be worth meeting. Participants of the study stated that the major reason they had unsatisfying experiences on dating applications was because of their appearance and perceived or stated weight (Flug, 27). Giving other online users a chance to pre-judge their potential partner based solely on the primordial instincts of human biology can cause some users to feel disappointed. Disappointment is not the only pitfall of dating applications; online dating applications may not offer a significant increase in the likelihood of finding long-term relationships. A study published through The Pew Research Center in 2015 shows that â€Å"the vast majority of relationships still begin offline.† Only five percent of those surveyed are in a long-term relationship that began as a connection through dating applications (5 Facts about Online Dating). This survey shows a grim outlook for potential new users of online dating applications if they are looking for a long-term relationship. Humans are constantly looking to connect with others romantically. It is in the biological nature of our species to meet partners and reproduce. Dating applications could seem like the obvious choice for many reasons. It is, however, critically important to carefully research and weigh out all of the options before accepting dating applications as a solution for individuals looking for a romantic partner in modern times.

Business Portfolio - 994 Words

Part I: Business Writing Steps Targeted Audience: Store Managers Store Employees Customers and the Public Form of communications for various audiences: Store Managers: Business Letter Store Employees: Memo Customers and Public: E-mail Part II: Store Managers Business Letter Just For Me Clothing 123 Retail Row ï  ³ Clarksville ï  ³ Tennessee ï  ³ 37042 ï  ³ (479) 876-5432 ï  ³ www.justforme.com March 27, 2012 Store Managers Just For Me Clothing 108 W. Any Street Rogers, TN 32026 Subject: Change in Store Hours To all Store Managers: I want to start off by saying how much I appreciate your dedication and hard work for this company. This letter is to inform you of the upcoming changes that will be made in†¦show more content†¦To show you our appreciation and to join in our excitement, please accept this one time offer of 20% off your next purchase. Sincerely, Your name Public Relations Manager Just For Me Clothing Phone: (479) 876-5432 Fax: (479) 876- 5433 Email: m_m.publicrelations@justforme.com Part V: Reflection A business portfolio encourages an individual to concentrate on which type of writing is best for their specified targeted audience. This project focused on three particular audiences: store managers, store employees, and customers. For each audience, a different document is required. The business letter was specified for all managers. It is important to relay all of the information to them since it is their job to be fully knowledgeable and responsible to communicate with their employees. The employees received a memo. This states the facts in a more upbeat fashion, informing which changes will benefit them and inspires them to keep up the good work. Although a letter to managers and a memo to employees may cover much of the same information, managers need to know facts and tips to alleviate possible issues that could arise. Whereas memos to the employees focuses on praising their hard work while trying to keep them motivated with any positive or negative changes; especially since a cheerful and motivated employee works harder than an one that is disappointed with the changes. A mass email was sent toShow MoreRelatedPortfolio of Business Writing4629 Words   |  19 PagesBusiness Writing Portfolio Introduction: A portfolio is a collection of evidence that represents achievements and learning within a module, course or a program of a study. This portfolio that am going to write is about Business Writing course that I’m taking in this semester. 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The Human Tragedy free essay sample

The Human Tragedy Shakespeare’s, Othello, met his tragic demise as a result of the combination of fate, forces beyond his control, and his own fatal flaws. From a Classical Greek standpoint, Othello was a victim of destiny and of forces for which he could not control, which is the premise of a tragedy. For example, Greek Classicist, Aristotle wrote, â€Å"All the elements of an Epic poem are found in Tragedy, but the elements of a Tragedy are not all found in the Epic poem. It was Othello’s fate to kill his wife, Desdemona, and then to kill himself as it was his predetermined destiny, determined by the highest of powers and forces beyond his control. For example, Othello could not control with whom he fell in love him, Othello could not control his skin color and he could not control the envy and jealousy that Lago had towards him, all of which contributed to his final demise. We will write a custom essay sample on The Human Tragedy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although there were forces of nature and higher powers that Othello could not control, he most certainly could’ve controlled his jealously, pride and mistrusting attitude. Had Othello trusted Desdemona, he would not have succumbed to the gossip about Desdemona’s unfaithfulness. Had Othello been secure in his own skin and had he not been jealous, then perhaps the story would’ve ended differently; but, in the end, as fate and destiny always precludes, Othello and Desdemona would’ve eventually died one way or another. For as Othello says in Act III, Scene III, Lines 275-276, â€Å"’Tis destiny unshunnable, like death: Even then this forked plague is fated to us when we do quicken. †